Organizational Growth Structure & Strategic Execution Plan for a Marketing Agency

WeScale, a Performance marketing agency in the DTC Ecom space, based in Ljublijana, Slovenia was founded in January 2020 by Jure Knethl. The company saw an opportunity to work with REMODE on structure, strategy and team alignment to speed up growth. REMODE helped  building a 3-year strategic plan, a structured organization, an execution framework

More about the company

WeScale is a boutique DTC Growth Partner On-Demand that helps eCommerce founders achieve their full growth potential. We partner with a limited number of selected brands to help them build, scale, and optimize their sales to 7 and 8+ figures with the full-service approach fueled by a constant flow of performance-oriented UGC and advanced growth strategies.

The challenge

With the increasing growth rate came increased complexity, and the founder realised they needed to upscale their organization and team to achieve growth goals at a steady pace. They were seeking ways to stronger align the team, set an articulate direction forward and structure the organization faster, without working themselves more and more IN the business, rather create time to work ON the business.

Why WeScale chose Remode?

“We got many great recommendations for Remode, and we quickly partnered up with them.  They were a great fit because we were looking for someone to coach us on being better leaders and set up the vision, mission, values, OKRs, and all the other essential things we developed during the progress.

First, it was hard for me to go outside our comfort zone of being in day-to-day tasks and thinking long-term, but we must say that Remode did a fantastic job of guiding us through the process.”

How Remode approached the challenge.

First, we collected facts by doing an organizational performance scoring and a team satisfaction survey. Then we organized those facts and looked for patterns in the organization:

• How well is leadership aligned with each other?
• How well is the team aligned with leadership?
• How are business goals being set and achieved?
• Do they know their why what how when and who?
• How well tuned are the planning habits, the tools, the processes?

Based on the scoring results, a 3-month roadmap was built with the main focus on:

• Agreeing on a new north star direction with a mission and vision statement
• Building a Strategic plan with B.I.G goals supported by a company-wide SWOT
• Working out the plan in the OKR framework
• Implement/refresh workflow management processes
• Figure out KPIs that help to measure and manage the progress towards the new goals
• Clarify roles, accountabilities, and responsibilities by implementing a Responsibility Matrix
• Provide management with leadership coaching throughout the change.

The Results

In that year, we grew from 9 to 32 team members, 5x our revenue, we received great feedback from the team about the leadership, we had many promotions inside the team, build up our positioning, and we can finally say that we are following the vision co-created and followed by the team.

Call-to-Action

We highly recommend Remode to anyone who wants to take their leadership to the next stage, build a great business, and work with someone who cares about your company’s progress and your life as a founder.