Alignment, and a Strategic Execution Plan for a Marketing Agency

ECOM HOUSE, a Performance marketing agency worked with REMODE for 4 months. The company saw an opportunity to work with REMODE on structure, strategy and team alignment. After working with REMODE, they now have a 3-year strategic plan and clarity within the leadership team on how to get there. 

More about the company:

ECOM HOUSE is a Plug & Play Marketing Team for E-Commerce Brands who want to accelate their growth. With a team of 20 people we help business ownsers aquire more customers, increase profitability and building customer loyalty.

The challenge

With the increasing growth rate came increased complexity, and the owners found themselves increasingly occupied with managing the team to achieve growth goals at a steady pace.  They were seeking ways to stronger align the team, and grow the organization faster, without working themselves more and more IN the business, rather create time to work ON the business.

Why ECOM HOUSE  chose Remode?

“We chose Remode as we immediately saw this was a different level of consulting. After the first meetings we felt that we are in for some serious change and we will have to do it on our own but with a professional guide — this is exactly what we needed. Ideas and strategies were not just dropped on us, we ourselves came to certain conclusions and decisions because of skilled guidance. We believe this is the most effective way to grow an organization — at least it worked for us.”

What was the JOB that needed to be done for which you hired me?

We chose to work with Leon because we felt, that we have a lot to improve regarding leadership, vision and mission for our company. At the same time we were looking for a way to streamline our team and processes, to more productive as a company. Leon helped us excellet developing all the pieces and teached us, how to become better leaders and how we can grow the team with less stress. Thanks Leon!

How Remode approached the challenge. 

First, we collected facts by doing an organizational performance scoring and a team satisfaction survey. Then we organized those facts and looked for patterns in the organization:

• How well is leadership aligned with each other?
• How well is the team aligned with leadership?
• How are business goals being set and achieved?
• Do they know their why what how when and who?
• How well tuned are the planning habits, the tools, the processes?

Based on the scoring results, a 3-month roadmap was built with the main focus on:

• Agreeing on a new north star direction with a mission and vision statement
• Building a Strategic plan with B.I.G goals supported by a company-wide SWOT
• Working out the plan in the OKR framework
• Implement/refresh workflow management processes
• Figure out KPIs that help to measure and manage the progress towards the new goals
• Clarify roles, accountabilities, and responsibilities by implementing a Responsibility Matrix
• Provide management with leadership coaching throughout the change.

The Results

We are so happy with the results! We were able to bring clarity about processes to the team, built a very strong company culture and implemented managers, so that we as founders have less stress and avoiding running into burn out.

Call-to-Action

Every business owner who wants to get more detached from the daily operations, build a strong team culture and grow as a leader I can 100000% recommend working Leon. The ROI is just insane while he is an amazing person to work with.